Beauty salon promotions: to attract clients and more

Beauty salons often run promotions to bring in new clients and keep loyal ones coming back. These offers, whether they include discounts, special packages, or free services, can make a big difference in growing a salon"s business.

Coupons aren’t just for people to save money. They’re a fantastic way for salons to present brand-new offerings. When a special offer is included, customers are more inclined to try something new, which can result in more frequent reservations.

The correct promotion can help salons fill slow days, increase sales, and strengthen client relationships. It’s a clever method to stick out in a crowded market and leave a lasting impression on customers.

Promotions at beauty salons are a terrific way to draw in new customers and keep existing ones coming back. Whether they take the form of discounts, exclusive packages, or time-of-year promotions, the correct offers can increase sales, generate buzz, and foster customer loyalty. Well-thought-out promotions help your salon stand out from the competition and attract more clients while showcasing your offerings.

Advertising promotions for a beauty salon: why they are needed

According to marketing experts, a beauty salon can only be genuinely successful and in demand if its promotion is consistent and well-planned. In order to draw clients, beauty salons and hair salons currently use promotions as the most popular means of advertising beauty procedures and products. They capitalize on people’s desire for free or inexpensive things and make it easy for any hair salon to accomplish these crucial objectives:

• to form an image and earn an impeccable reputation;

• to stand out from the competition;

• effectively introduce a new service to the market or promote a new masters;

• find new clients;

• retain regular customers;

• attract to the salon the necessary audience (for example, only young people, men or clients with a certain level of income);

• bring back clients who haven"t visited the salon for a long time;

• sell unpopular or vacated appointment times;

• sell off the remaining products available in the salon;

• increase demand for certain cosmetic or hairdressing services during the off-season.

Regardless of the ultimate objective of the advertising campaign, it consistently boosts audience loyalty, sales volume, and additional incentive for customers to visit the salon.

Types of promotions to attract customers to beauty salons

What kinds of promotions do beauty salons run? To put it briefly, your creative team’s creativity is the only thing limiting them. For the sake of clarity, we would like to conditionally divide them into six main groups, as there are numerous types of promotions.

Permanent promotions

The name makes it obvious that these kinds of promotions are available in the salon permanently and aren’t time-limited. This can include "happy hours," cashback on a card, birthday offers for customers or businesses, loyalty programs for frequent users, and more.

Short-term promotions

These promotions are also known as rapid. They have a time limit and are only good for a brief amount of time. For instance, a free haircut comes with free hair care, but that offer is only good for a month. Because they are affordable for a salon, marketers consider short-term promotions to be among the most effective promotion tools.

Seasonal promotions

This type of promotion format boosts reservations, for instance, during the summer months when business is slow, during the May holidays, or following the New Year’s holidays. Alternatively, stylists observe that clients have shown less of a desire to organize themselves before the holiday in recent years. This is especially true on New Year’s Eve.

Both discounts and "hooking procedures," which require clients to visit the salon during a specific time, can be used to stabilize the outflow of customers. For instance, everyone who reserved a holiday styling in December is eligible for a January haircut at a discounted price.

Package promotions

A package offer is a promotion that operates on the basis that buying a combination of services is more cost-effective for the customer than paying for each one separately. This could be a savings on a package that includes "haircut + hair care" or "evening styling + makeup." While it may not be the most lucrative deal for a salon, it does demonstrate demand in light of growing service costs and help you draw in devoted clients. Package promotions are more suitable for high-end establishments than for hair salons catering to the lower class, financially speaking.

Situational promotions

Situational promotions are typically scheduled to fall in line with a particular day or holiday. For example, a hair salon may offer a 5% discount on all services in celebration of its fifth anniversary, while a beauty salon may offer special discounts to men on February 23 or offer sample treatments for every nth coloring on the occasion of the city’s anniversary. If your goal is to increase brand awareness and attract more customers, the short-term nature of the events won’t require the establishment to make significant investments, but the end result, with competent information to the target audience, usually exceeds expectations.

Exclusive promotions

Exclusive promotions are only good for a specific customer base that ABC analysis has identified. For instance, they may only be available to VIP audiences or establishment patrons who will serve as referral sources for the business. A promotion showcasing new services, a novel coloring technique, or a new line of care will make sense. Attend to it that your staff members receive online or in-person training from the manufacturer to improve their proficiency using the devices and consumables that are being used. Speaking with a client about the advantages of an innovation is just as crucial as being able to execute the procedure with skill.

How to conduct effective promotions in beauty salons?

Hair salon marketing promotions that are intended to draw in customers only work well when they are well-planned and the salon staff as a whole coordinates all activities involved.

Let’s examine the steps involved in developing a hairdresser promotion in more detail.

Study the target audience

When organizing a promotion, you should pay close attention to the needs, capabilities, and, most importantly, the makeup of your clientele rather than just the salon’s offerings. Tools for analysis like CRM systems and the client LTV formula have shown to be effective.

The latter is computed as follows: divide the product by the total number of customers for the period of interest to you; find the derivative between the number of transactions per month, the average length of time a customer spends with the salon, the average check, and the average profitability ratio. We thus receive LTV for a month, a year, or the establishment’s whole life. This indicator enables you to research the target audience and assess the success of promotions after they are launched.

Determine the purpose of the promotion

Naturally, the promotion’s format and terms will change in order to increase the customer base and, for instance, sell off the remaining cosmetics that are being discontinued. As a result, it’s critical to have a clear understanding of your objectives, the problem you want to solve, and the opportunities for business growth when creating any promotional offer.

Choose the time for holding

A promotion’s inadequacy is frequently the cause of its failure; demand for the service will peak during its relevant season, so the timing of the launch is crucial. Marketers typically advise aligning the promotion with a specific date, occasion, or season. In any event, if the promotion has a time limit, the audience should be aware of it.

Write the text of the promotion

The efficacy of the promotion as a whole is directly impacted by how you inform the audience about it. Whether you announce it in a paper leaflet, on the salon’s website, or on social media, the description should accurately capture the spirit of the offer, have a catchy headline, and be complemented by an eye-catching image.

Take note of the following example of how to write about a beauty salon promotion for the salon’s website or other advertising materials (flyers, standees, etc.): "We’re accessible! Every guest to the salon on April 8th will receive a complimentary bottle of professional dry shampoo from L’Oréal Professionnel! It is ideal to list the precise dates of the promotion and identify any gift services or goods that are being offered.

It makes sense to support the event’s informational efforts through a variety of channels. Flyers are one way to draw in new customers. We advise using the CRM system’s automated mailing feature to send messages to customers who have returned.

Risks when holding promotions in a beauty salon

Few people consider the potential for promotions to bring about new issues as well as opportunities for beauty salons. Still, "being warned is being armed." We have put together a list of the worst-case scenarios that frequently occur when holding a promotion so that you are aware of the risk and ready for it.

• Customers stop ordering a previously popular service in the salon, replacing it with a promotional one.

• During the promotion, clients satisfy their needs for services for a long time, after its end, there is a sharp decrease in appointments to the salon.

• The salon launched a promotion for a poor-quality or unfinished service, people are disappointed and do not sign up again.

• Discounts in a beauty salon have led to a sharp increase in demand for services, which the salon cannot cope with and is forced to refuse clients an appointment.

When events are clearly planned, the hazards listed are irrelevant. Recall that promotions shouldn’t be haphazardly planned in isolation from the beauty salon’s other marketing initiatives and operational procedures. The lack of a cohesive marketing plan eventually yields no results.

Promotions at beauty salons are a terrific way to draw in new customers and keep hold of current ones. You can demonstrate to prospective clients the worth of your offerings and entice them to visit with carefully considered offers.

Promotions, such as sales, loyalty plans, or holiday specials, generate buzz and give customers a cause to pick your salon over competitors. They also provide you with the opportunity to showcase your finest treatments and establish enduring bonds with your clients.

Ultimately, a well-thought-out promotion strategy boosts client loyalty, sales, and your salon’s reputation. It benefits both your company and your customers.

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