L”Oreal Professionnel shampoos: from best to worst. My impressions + thoughts about marketers

In the realm of haircare, L’Oreal Professionnel has long been a reliable brand, and their selection of shampoos is no different. It’s understandable why they have such a devoted following given their extensive product line, which is catered to various hair types and needs. But how do they really compare, given the abundance of options? While some are obvious winners, others might not live up to the expectations.

I’ve tried a number of their shampoos, and after doing so, I’ve developed some strong opinions about which ones are good investments and which ones are best left on the shelf. I’ve got opinions on what I found to be effective—and ineffective—for volumizing hair, taming frizz, and repairing damaged hair.

Naturally, a discussion about L’Oreal would not be complete without addressing their marketing approaches. The brand’s refined aesthetic, celebrity support, and assurances of salon-caliber outcomes frequently make its products seem too good to resist. Does the marketing always align with reality, though? Let’s discuss L’Oreal Professionnel shampoos—the good, the bad, and everything in between.

True / myth

Here, I want to concentrate on the marketing ploys that we occasionally fall for. The idea that "shampoo is selected based on the type of scalp," not hair, has already been instilled in the minds of all hair maniacs. However, the selection contains a number of shampoos labeled "for hair," not "for skin."

In other words, if we start with this claim, it seems shampoos are pointless for colored, damaged, dry, brittle, etc. hair. Is it really necessary for you to read the label? Selecting a shampoo based on the kind of scalp?

Both yes and no. Yes, this is the only appropriate method, and we choose shampoo primarily based on the type of scalp.

However! It is impossible to ignore the length entirely. Particularly if it is remarkable and/or problematic (split ends, dryness, porosity, brittleness).

I’ll give you an example from my own experience: my hair is prone to dryness at the ends because of its advanced age, and it is oily at the roots and severely damaged throughout. In addition, I want a rich, vivid color when I dye my hair with industrial dye. If my goal is to increase the basal zone’s freshness and I narrow my focus to only Depending on my scalp type, I’ll buy an oily scalp shampoo and start using it religiously. After that, I might wash my hair less frequently, but the length will just end up becoming a broom. Noseballs and masks won’t be removed by themselves.

For this reason, I frequently do the opposite: I purchase softer shampoos (marketed as "for brittle hair," "for dry," "moisturizing," "nourishing," etc.), wash my hair more frequently as it becomes dirty (I usually do this every other day or every day), and once every two weeks, I get a clay mask or peel that deep cleans my scalp. Everybody. No issues with skin tone or length!

The most important thing is to balance your skin care regimen and observe how your skin responds to a specific shampoo and/or cleaning technique over time.

Naturally, you shouldn’t go overboard and blindly copy my regimen of washing your hair with a nourishing shampoo every day if you have oily scalp and dry, brittle hair. Skin problems can appear here in the near future. Keep in mind that no one knows your skin, hair, or its needs better than you.

Absolutely! At least two shampoos in differing directions (softer and stronger) should be a part of your care regimen. They offer varying degrees of purification and varied durational effects.

Some people switch between sulfate- and non-sulfate shampoos. Someone simply enjoys variety and won’t let one shampoo cause "addiction" in their hair.

I usually switch between three shampoos:

• for sensitive skin, because I have this problem
• nutritious / restorative for damaged hair
• and having a stronger cleansing: moisturizing / for volume / for density

L"Oreal Professionnel – brand and its marketing

Sincerely, when was the last time I heard of the combination "professional hair care"? The association with Loreal professor in my mind. Either it was extremely well-liked at the time (nearly every beauty salon in Novosibirsk, where I lived, worked on this brand from 2005 to 2015), or there were advertisements featuring gorgeous people with expensive hair everywhere. Marketers performed an excellent job, and at that point, I realized that L’Oreal Professionnel is the brand that produces beautiful hair.

I tried their shampoos, of course. I watched practically every series; some made me happy, but others made me uncomfortable. However, I believe that this brand’s shampoos are generally deserving of notice.

These gorgeous promotional posters are as follows:

In 2005, 2010, 2015, and 2020, I made use of them. I’m always happy with the ratio of price to quality. In 2022, I purchased three pieces.

Although Oreal Professionnel shampoos come in a variety of forms, not all of them are as good as the advertising claims. Based on my own experience, I’ll be honest about which of their options I think are best and worst in this post. I’ll also discuss how marketing frequently makes even the least effective shampoos seem like essentials. I’ll break it all down and separate the marketing hype from reality, whether you’re hoping for salon-quality results or are simply wondering if these products are worth the money.

Shampoo for neutralizing the effects of metals and for restoring colored hair Serie Expert Metal Detox

For me, the L’Oreal shampoo rankings were ranked #1.

Here I am 100% a victim of advertising – Innovative formula, reduced metal build-up in hair, brighter and shinier color – of course I want all of this! And then Masha Magnay wrote a post and that"s it – I completely gave up.

From the manufacturer

My impressions

I didn’t enjoy shampoo at all at first. anywhere at all!

I’ve already had occasion to gripe and berate girls who adore this ruler in the comments section of their posts. Okay, in what way? I have one annoyance, but everyone loves, duplicates, and buys again and again.

I tried to understand it and figure it out for a very long time. This happened recently, and I discovered that Metal Detox is now specifically one of this brand’s shampoos. I’ll put in first place with assurance. 127995;

Why? The response is straightforward:

It reminds me of a cross between a nourishing smoothing and restoring product and a deeply cleansing shampoo. In one jar, how can everything be connected together? I’m not sure. However, the fact still stands.

Texture is what surprises me the most initially. She incredibly thick and resemble conditioner more than shampoo. soft and creamy. It can be applied to the skin and then lathered in the hair or lathered in your hands. The second choice is my preference. Because of the high foam formation (much stronger than other L’Oreal shampoos), there is little consumption.

One lathering will be sufficient to produce a good elastic foam. I never use this shampoo twice because, oddly, the second time around, it overnourishes my roots. For some, this is the first advantage and the first disadvantage. This explains why the shampoo originally moved to my husband’s shelf. After drying, I could not recognize my hair. The last time I experienced the "cow licked" condition, I was at school, and going back to a teenage haircut was awkward.

No, naturally, I wanted my once-porous hair to become low-porosity again, but I did not like the way it looked. Exercise caution when making wishes!

I seldom attempt to "tame" products that I find unsuitable at first, but in this case, one of the effects piqued my interest, so I carried out more experiments. This resulted in extraordinarily clean and soft hair. In addition to making hair soft, hydrated, and shiny, the shampoo also thoroughly cleans hair—not to the point of squeaking, but just enough to give you that excellent rinse-out feeling when you know your hair will please you with good root volume after drying.

Removes the unnecessary and yields the desired result.

After washing, they are completely unrecognizable. They lie beautifully, are shiny, crumbly, soft, and easy to style or hairdo. Their appearance is anything but porous—look at how radiant they are at the roots!

The only product that is comparable in terms of texture, effects, and user experiences is Kerastase Resistance Therapy. Nothing else comes close to being like it. It distinguishes itself from the L’Oreal line.

When moving to another city, I encountered very hard water and increased hair brittleness because of it. They became not so soft, there was a roughness felt after washing. A comrade in a white bottle removed these unpleasant sensations and reduced hair breakage. I use scissors less often to remove split ends and whiteheads. For me, this is an excellent result, which suggests that this shampoo will be in my daily care in the near future.

It was successful in removing metal ions from hair and repairing it (reducing breakage and adding suppleness and elasticity to hair).

Well, I"ll come back to the huge minus. If your scalp is prone to oiliness (like mine), then with this shampoo you will have to wash your hair every day. This is what prevented me from loving it at the beginning of using it: by the evening my hair was sleek, and the next day it was frankly dirty. And if with other shampoos I can call myself to wash my hair once every two days, then with this one – only every day. For me, the problem is solved either by washing my hair more often, or by alternating with other shampoos. Even despite this minus, I"m not ready to give it up yet.

It will become a priceless asset for porous or damaged hair, as well as normal to dry scalps!

Does not remove synthetic dye. Permanent paint lays better after application prior to staining because hair consumes less of it and the color on gray hair is better fixed.

Aroma

In this case, the producer even emphasizes it, referring to the tragedy as "Golden Caviar." a golden caviar? How come?

Sounds comical, but the smell of means, however, is pleasant and really perfume. When foaming in the hair sounds different than from a bottle. More muffled and "soap".

Citrus is the staple. Lemons, orange wood flowers, and bergamot. I associate travel to warm countries with vacationing. A person might be connected to men’s fragrances.

Shampoo for sensitive scalp Serie Expert Sensi Balance

With confidence, it ranked second in my rating. This is a great shampoo if your skin suddenly becomes oily, dry, flaky, tight, or exhibits other signs of sensitivity. I’ve already written about it and I won’t get tired of saying it.

From the manufacturer

My impressions

The primary reason I adore it is the feelings I get both during and after washing. incredibly cozy and enjoyable. Every time, I lather it twice and spend a minute holding it on the root zone during the second lather. From the first application, this method of use helps manage skin irritation. My essential and savior.

Years ago, I fell in love with this shampoo and have since used it numerous times. Always comes to my aid when my skin rebels.

The product receives the highest rating from me if you decide to purchase it again. Plus extra. Plus extra.

Its technical qualities are worse than the previous one: it foams poorly and is extremely liquid. To clean the scalp, you need to use it twice due to its high consumption. However, the foam is thick and elastic.

Because of the acids it contains, it cleanses the scalp more thoroughly and effectively (slightly exfoliating the hair). It washes hair perfectly (sulfate base). This is a good product to balance the scalp and alternate with nourishing shampoos; it is not, of course, an analog of peeling.

Does not even out porosity; all of the antennae are readily apparent and the hair falls where it pleases. However, it doesn’t take away from volume and lets you wash your oily scalp less frequently. After usage, hair is loose and untangled; it appears to have a lot of it, and the volume at the roots is kept for a longer period of time (even the day after sleep).

It also doesn’t remove artificial dye.

I used to buy it only when my skin became more sensitive. I’ve since started trying others, so I can’t say which is "better" or "worse" yet. Though not special, Sensi Balance is nevertheless adored.

Aroma

It is safe to say that this smell is "for men." very masculine and brutal. Something in between a shower and shaving cream.

However, I enjoy it because it’s not irritating or monotonous. doesn’t adhere to hair. The aroma is easily disrupted by any additional product used after it.

Restorative shampoo for damaged hair Absolut Repair Lipidium

Wins the title of "worst shampoo" for both the L’Oreal brand and the professional cosmetics industry as a whole. How it could become a bestseller astounds me.

From the manufacturer

My impressions

This is garbage, girls! If you truly think it’s great, please write. Because, to be honest, I can’t think of a worse shampoo. And that it has devoted followers astounds me.

I won’t post a photo of my hair after using it because I won’t use it on my hair ever again. even in terms of pictures.

When my husband bought it for himself, I decided to try it again. After using it once, my hair instantly turned into a broom and my scalp developed an unpleasant coating. I had previously purchased it about two years ago, and it had dried me out a lot, but I didn’t have enough experience to understand this and stop using it.

If it isn’t for me, why did I try it? Despite the fact that it is chemical, I really enjoy it because of the scent. Furthermore, this series’ mask is good, so how could the shampoo be that awful? There was a faint hope in my heart that the shampoo had also undergone a change in design. No, it’s still equally potent.

Even after contact with my hands (I was filming the texture for a gif), I ran to smear them with a thick layer of cream. It dries out even my hands.

Apart from my intensely negative feelings, I can state this objectively:

1. this is not a restorative shampoo, it will dry out damaged hair and turn it into a haystack
2. aggressive for sensitive scalp
3. not suitable for frequent use
4. can cause dandruff (my husband also, after a month, refused to use it further because of the reaction of his scalp)

1. thick and foams well
2. washes great, hair after use is very voluminous
3. beautiful (has a golden shimmer) and very fragrant. The aroma remains on the hair

Aroma

Incredibly sunny and bright. As soon as you breathe it in, everything is well.

Mandarin and apricot smell the brightest. There’s a smell that reminds me of delicious peach yogurt, and I also detect a fresh herbaceous scent. It’s not as sweet as jam or marmalade, but it’s comparable nonetheless.

There is something off about the scent. In other words, it seems more like a fragrance than, say, a perfume composition. It stays in the hair until the next wash and sounds brighter.

Shampoo	My Impressions
L"Oreal Professionnel Serie Expert Vitamino Color	This shampoo really brought out the vibrancy of my colored hair, making it look rich and shiny. But after a while, it felt like it weighed my hair down a bit.
L"Oreal Professionnel Absolut Repair	Great for damaged hair. My hair felt much softer and more manageable, but I noticed it could feel greasy faster than usual.
L"Oreal Professionnel Pure Resource	It left my scalp feeling fresh and clean, especially if you deal with oily roots. However, it can be a little drying if used too often.
L"Oreal Professionnel Silver	Perfect for maintaining blonde and silver tones, but it can dry out the hair if you"re not careful to use a conditioner afterward.
L"Oreal Professionnel Inforcer	Great if your hair is prone to breakage. It made my hair feel stronger, but didn’t provide as much moisture as I would have liked.
My Thoughts About Marketers	They often push the idea that you need different shampoos for different needs, which makes sense to a point. But sometimes, it feels like they"re overcomplicating things just to sell more products.

All things considered, L’Oreal Professionnel shampoos provide a variety of choices for various hair types and needs. Several of their shampoos are notable for their capacity to nourish and cleanse hair, leaving it manageable, lustrous, and soft. Conversely, some products may not live up to the hype, particularly if the packaging fails to deliver on its promises of results. Finding the ideal match for your hair type is crucial because what works wonderfully for one person might not be as beneficial for another.

My experience has shown that, although it’s not always the case, the more expensive L’Oreal shampoos generally work better. Marketing frequently has a significant impact on setting expectations by leading us to assume that a more expensive product is inherently superior. As evidenced by the fact that some mid-range alternatives perform just as well without the high price tag, investing more money need not always translate into superior outcomes.

Of course, the job of marketers is to persuade us that we require their goods. To grab our attention, they employ eye-catching packaging, creative wording, and celebrity endorsements. Ultimately, though, the product must perform. Before settling on a new shampoo, it’s always a good idea to conduct your own research and read reviews, particularly if the product is expensive and the claims seem almost too good to be true.

Video on the topic

Croma Creme shampoos with pigments

Loreal Professional Xtanso Care Shampoo #shopping #lorealshampoo #hair

Loreal. A good shampoo for long hair. New

Composition of Chroma Creme shampoos from L"OREAL PROFESSIONNEL

The science of color correction // CHROMA CREME // L"OREAL PROFESSIONNEL

"Good Morning" from the care line from L"Oréal Professionnel Paris Metal Detox